Thursday, October 31, 2019

Multiple Topics Essay Example | Topics and Well Written Essays - 1500 words

Multiple Topics - Essay Example There are certainly more preferences that he can keep track of. Develop a problem definition for Steve, as discussed in the Session Five lecture notes and readings (Chapter 3).   Problem definition: Steve wants to keep his customers happy and attract new ones. He thinks he needs a way to track customer behavior and mine the data from his restaurant operation. The method of data collection must not interfere with the normal operations of the restaurant. It should also store the data in a database so that it can be used by whatever means is devised. The data collection is simple and can easily be done by streamlining the ordering system. The main problem is that Steve has actually voiced a need for keeping customers happy and attracting new customers. It is not certain that mere data collection can do this. Part B:   â€Å"I think it’s only fair to write up all alternatives you’ve considered†, says Linda Smith (Steve Smith’s wife and Chief Financial Offi cer of his restaurant). â€Å"After all, you’ve been working on this systems thing for a while now and I think my husband would be interested to see what you found out.†Ã‚   Please explain to Linda Smith why your system proposal will not (should not) contain all the alternatives that your ITEC 630 team has considered with respect to solving Steve Smith’s information management problem. Also include in your response to Linda Smith the types of alternatives that will appear in your final systems proposal to Steve Smith.   Not all the alternatives we brainstormed are feasible and some just would be either over-kill or too expensive, creating a negative return on investment. Some solutions would have a negative impact on customers and others would not include increasing business. So these will not be included. The types of proposals we will include are those that will accomplish both the data collection and increase business, yes stay within the budget. We have fo ur alternative systems we will offer: an electronic ordering system which will collect all the data, a club card that will collect data and offer bonus points, a club card that will store cash, offer bonus points and collect data, and a fourth type will include all of these. All of the card alternatives will attract new business as they can be purchased as gift cards and loaded up front. A. Please label each question as either closed question or open-ended question.  Ppt 04 1. How many personal computers do you have in this department?  closed 2. How is this task performed?  open 3. Why do you perform the task that way?  open 4. How many hours of training does a clerk receive?  closed 5. How many customers ordered products from the Web site last month?  closed 6. What are users saying about the new system?  open 7. How are the checks reconciled?  closed 8. What added features would you like to have in the new billing system?  open 9. Is the calculation procedure de scribed in the manual?  closed 10. Is there anything else you can tell me about this topic? open 11. Do you review the reports before they are sent out?  closed 12. Are the user manuals produced by this department?  closed 13. Describe a feature you would like to see in the new system?  open 14. Who handles the invoices?  closed 15. How do you resolve accounts payable issues?  open B. You are going to interview the local manager of LDI, a national tire retailer, who has asked you to

Tuesday, October 29, 2019

Cigarette Ads Essay Example for Free

Cigarette Ads Essay From 1947-2000 cigarette ads have changed in more than just one way. Each ad pinpoints a certain stereotype of a person as well as containing a slogan that assures the viewer of which stereotype the ad is pertaining to. Each ad does a great job of matching the slogan with the image, while drawing in consumers and maintaining the fulfillment of the consumer’s prefrence. The ad used in 1947 for Camel cigarettes claims â€Å"More Doctors smoke Camels Than Any Other Cigarette†. The ad also contains a picture of a man posing as a doctor. The picture as well as the slogan being claimed, provides a sense of comfort and safety. People may think if doctors are smoking these cigarettes they may not be unhealthy. This ad could also come off as an ad promoting the â€Å"need for prominence†, while aiming to represent the cigarette of those of a high social status (Fowles 549). The Camel ad also slightly resembles a news article as and is layed out in a very informative manner, while pointing out all of the benefits of the product. This approach is common because potential consumers are often looking for a new solution† (Bovee 559). If a consumer is looking to become more healthy, or attempt to feel less guilty when smoking a cigarette, this ad may attract their attention, simply due to the fact that the ad claims it is the number one cigarette for doctors. The Marlboro ad of 1970 pertains to those who prefer a cigarette that contains a great amount of flavor. The slogan states â€Å"come to where the flavor is. Come to the country†. This ad’s main attraction is the flavor of the cigarettes, which pertains to the â€Å"need for autonomy† due the fact that this ad appeals to those who prefer a cigarette with great flavor(Fowles 550). Not only does this ad have to do with the need of autonomy it also pinpoints the â€Å"need for affiliation†, it is obvious the ad is affiliated with those who not only enjoy flavor but also enjoy being in the country, the slogan as well as the picture is what make the two main attractions obvious in the ad (Fowles 544). The camel ad of 2000 is most likely going to attract those who wish to attain the perfect cigarette, therefore this ad pertains to the â€Å"need for aesthetic sensation†, due to the fact that this ad is a simple ad with few words , there is little room for correction nearly being a perfect ad(Fowles 552). This ad will not only attract people’s attention because of the word â€Å"pleasure† being placed in the slogan, but also the picture is an attention grabbing picture. The ad contains a picture a young, fit, attractive male, which also means this ad pertains to the â€Å"need for attention† (Fowles 550)Not only does this attract people’s attention it is also desirable. Over the past years the cigarette ads have slightly changed. The pictures, slogans, and the layout have all changed over time, but only to a slight extent. Although the physical appearance of the ads may have changed slightly over time, the idea of advertising cigarettes have not. Just as Fowels said, â€Å"most advertisments appearing in national media can be understood as having two orders of content† (Fowles 541). All the ads serve the same purpose, while each ad does appeal to different types of people, each ad also does the same thing to attract a certain type of person or idea. This is done by placing certain words as well as images to draw in consumers. As consumer’s wants as well as needs change, ads continue to change accordingly. With this being said, most changes that do occur are often subtle, therefore the changes that have been made in ads are often very slight. When major changes are made to ads, it is often due to the fact of improvement of the product or to fulfill a major want or need of the majority of the consumers.

Saturday, October 26, 2019

Eros And Civilization Analysis

Eros And Civilization Analysis In order to be able to fully understand this literary piece of work, it is important to first start by defining a few terms that will mostly be referred to in this piece of work; Eros refers to an instinct that works towards self-preservation, pleasure and procreation. When the three are considered in a group, they are what constitute Eros. Civilization is a state or condition of being highly developed and mostly refers to a society that has a very high level of organization culturally and socially. In terms of individuality, civilization refers to a certain level of material comfort which a person is used to and probably would not do without. Repression or suppression, which can be used interchangeably in this context, refers to a psychological mechanism in which people try to protect themselves from harmful or not-so appealing thoughts, by blocking them out of their conscious mind. Capitalism is a free market system in which there is private ownership of capital (means of productio n). Distribution of goods and services is based on a motivation to gain more profits than ones competitors. Instincts are strong freely occurring impulses that occur in the mind to warn somebody about something without necessarily reasoning about it. Sometimes also known as an inborn trait, it is the behavior pattern shaped by biological necessities (Herbert, p.16). Eros and civilization is a piece of literary work done by one Herbert Marcuse who was a German philosopher who lived in the 20th century. The literature revolves around a critique approach to Freuds sociological titled civilization and its discontents. Marcuse begins by giving an elaborate description of biology, which he argues is a fight against suppression of instincts, hence is a force that tries to bring out the best of intuition or the sixth sense as many call it. He continues to argue that capitalism, which is the economic lifestyle that has overtaken society, is up in arms trying all it can to prevent us from reaching the level of a non-repressive society. Herbert continues to say that the theory put forth by Freud that repression is a necessary condition if civilization is to survive in the current. On the contrary, Herbert thinks that Eros is more superficial, constructive and liberating (Herbert, p.16). What Herberts works aims at disapproving is the notion that human instincts and suppression/instincts/superego are always in conflict for survival. Freud argues that the superego is ever in a struggle to follow societys norms and rules at its own expense. In his view, Eros and civilization cannot co-exist, and their clash is what gives rise to a repressed humanity history. He continues to say that it is as a result of suppression of instincts is what has given rise to the modern level of civilization that we are living in today, without which civilization would not have been possible. He gives the example of the sexual instinct. Had it been that human beings give in to this instinct whenever it arises, without a second thought and without channeling that energy into progress, it is likely that there would be no civilization at all in the first place. Herbert comes in to argue that in as much the energy is channeled into progress, human beings do so at the expense of their Eros; pleas ure, procreation and self preservation, which should not be the case. According to Marcuse, progress is just another word for sacrifice of human happiness. He is of the opinion that conflict is not really between work and Eros, but between alienated labor and Eros. To give an example on this, he goes ahead to say that sex, for example, is a preserve of the capitalists, and for the laborers when they are not disturbing progress. He advocates for a socialist society that would not need the performance of the poor top progress, and hence a society that would not deliberately suppress the sexual drives of its inhabitants. Such a society would do away with alienated labor and in its place adopt non-alienated libidinal work. This would then give rise to a non-suppressive civilization. In his view, Herbert confidently infers that instincts are shaped by historical aspects like repression and that today, society suffers from increased suppression which is as a result of contemporary society (Herbert, p.24). The struggle for existence is a dynamic concept that should involve a rationality that subdues repressive reasoning. This way, when happiness and reason converge, they will be able to create their own hierarchy of doing things, their priorities and divisions of labor, without one being repressed to give way to the other. This is the performance principle that should administer things or events, but not people. This is so much in contrast to modern civilization which is nothing more than close coordination and arrangements that must carry recognized authority. Marcuse has established that todays hierarchical civilization does not come easy or with freedom per se, but it all the same comes so strongly because repression has become so effective that it has assumed the position of freedom. An attempt in the abolition of this order of things is seen as a terrorization of freedom, which in essence is nothing more than repression of gratification and pleasure. Freedom, in his perception is not only private, but does not exist in the absence or privacy. So the question arises, does civilization give rise to freedom, and how? If it does not, who is supposed to establish and enforce objective standards? After a closer analysis of other philosophers writings, Marcuse has settled for the idea that creation of a favorable human existence for all people is no longer confined to a selected few. It is now very possible to create happiness, but only if the human consciousness is not arrested and diverted elsewhere. People have the capacity to learn, understand and tell the difference between what can be termed as normal repression and excessive repression. This cannot be achieved overnight, but would, with time, give rise to a utopia society, marked with perfection, happiness and a balance between work and gratification (Herbert, p.27). Major themes raised by Herbert Marcuse In his theory of Eros and civilization, there are many life topics that this philosopher seeks to address. These themes include conflict, happiness, sexual desire/lust, gratification, and exploitation. In the theme of exploitation, we can see that repression is a force applied unconsciously by laborers, so that they can please their employers in the capitalist setting. The employers on the other hand know that their employees are working extra hard at the expense of their happiness, but they do nothing to liberate the employees from this torture. All the employers want is to maximize their profits from the labor of these poor fellows, while at the same time being able to enjoy the finer qualities of life. One of the things that they enjoy freely without having to repress their feeling is sex, as Marcuse says †¦sex is a preserve for the elite†¦ who in this case are non others than the exploitative employers. Life, looking at it from a larger perspective, also exploits the me mbers of society. This is because they put in so much effort into their work, with the hope of being able to enjoy rewarding benefits, but what happens? Life continues to tie them in a cycle of what is commonly referred to as the rat race; putting much effort with little or no rewards to enjoy. Isnt this exploitation (Herbert, p. 36). The theme of happiness comes out so strongly because it is the essence of the writing anyway. Herbert seems to strongly support the idea that happiness should be the essence of living, and anything that derives us of the opportunity to be happy should be done away with or modified to fit into the lifestyle in which we can derive happiness. Marcuse says that a utopia society is possible, a society where everyone is happy, satisfied with life and still enjoys the benefits of labor. He dreams of a society that will not require Eros does not posses a natural self-restraint, delay or detour from the normal course of life. The theme of gratification comes with happiness. Marcuse is of the idea that, when peoples desires are met and they have a sense of gratification, then the most likely thing that will follow is happiness. Gratification comes as a pre-requisite for happiness. When Eros and civilization co-exist at harmonious levels, what results is gratification. Conflict is depicted so clearly when Freud suggests that for there to be civilization, there must be some level repression. Civilization is viewed as progressive development and for progress to be realized, energies that seek gratification must be converted into energy and then directed towards progress. There is conflict of instincts, progress/development and happiness/gratification. This conflict as depicted by Freud is what forms the basis of Herberts critic theory of Eros and Civilization. There is also conflict of ideas in that while one philosopher feels that Eros and civilization cannot co-exist, the other one is of a totally different view and feels that Eros must be present if civilization is to be meaningful (Herbert, p.46). Sexual desire is theme that is sharply projected in Herberts work of Eros and civilization. To Marcuse, the ability to freely express and satisfy sexual desires equate to human liberation. This, he says, has become a preserve for the rich and the elite, while the poor and the less educated are left with nothing but alienated labor that forces them to suppress their desires, with a false hope of becoming civilized. He adopts the Marxist approach and advocates that human beings should adopt play, phantasm and art in order to be able to fully express their real needs and desires. Marcuse sees human beings as the vessels of abundance, with the full potential of gratification of energies and other faculties of existence. Non-repressive civilization is a concept that Marcuse is fond of referring to, having borrowed the idea from Marx, with a great emphasis on sexual liberation. Describe the internal logic of the piece of political philosophy you are reading. This piece of article has a great sense of logic in it, in that it brings out the complete essence of civilization. If civilization is described as the level of material comfort that an individual is able to enjoy and which he hopes to maintain, then it beat logic if man is able to create that wealth, but lacks the freedom or opportunity to enjoy the benefits that come with the wealth, then he might as well not have struggled so much to make that wealth. In as much as Freud argues that some repression is determined by society, Marcuse is of the feeling that some limitations that we impose on ourselves are not necessarily stimulated by an external repressive reality principle. Instincts, he says, are sometimes bound to obey the rules of nature because they happen to have inherent libidinal value. This he goes on to explain saying that there is a great possibility that the sexual instinct in nature has some characteristics that makes it impossible to achieve absolute gratification. Rep ression, if always allowed to dominate the human mind, would more likely than not become barriers to human freedom since they tend to protect that other nature from which pleasure, gratification and happiness originates. Eventually, human beings would not be able to rise to the level of self actualization; neither would they be able to differentiate gratification at the mere sense of the word and happiness as a result of gratification. If human beings concentrated on the pleasure principle, then they would be able to bring together their refusal s and selections, gauge which ones helps to alleviate conflict, pain and frustrations, then these antagonisms would be embedded with the rational mind of gratification ((Herbert, p.74). Pleasure principle is a concept based on psychoanalysis and was developed by Sigmund Freud and Marcuse applies it in his Eros and civilization theory to bring out the close relationship between the strength of Eros and the level of civilization that one can achieve depending on that strength. 6the principle of pleasure states that people are always on the look out for things, activities or events that bring them pleasure and not pain. They are always out to satisfy their biological and psychological needs. On the other hand, and contradictory to the pleasure principle is the reality principle, which tends to postpone gratification when necessary for attainment of a greater need at that moment. The id, which is the selfish nature in human beings, is ruled by the pleasure principle and starts operating when human beings are very young. As they grow older this nature is overtaken by the ego and superego, which teach man to suppress their immediate desires and emotions and to defer grati fication. This is how people learn to reason and to take account the reality principle, which even though seeks pleasure as well, does so in account of reality and hence postpones pleasure. Marcuse is of the idea that id should not be suppressed and should be let to rule, but in a balanced level. If the so much desired pleasure can be attained in the here and now and yet maintain the required level of civilization, then be it whatever the cost (Herbert, p.264). The reality principle on the other hand takes into account the advantage there is in postponing gratification for the sake of attaining a goal that is long lasting and which will provide security in the future. This is where the concept of repression comes in as depicted by Freud. The principle implies that is only desires and pleasures can be suppressed today and that energy directed towards growth and progress, then gratification will come at a later date, with all its benefits because with it will be happiness and satisfaction. To Marcuse, this is flawed thinking because repression of desires and emotions is an injustice to naturally occurring desires and wants. For example, he says, repressing the desire to have sex today in order to enjoy it at a later date when one is economically stable is doing an injustice to this natural biological drive that one is born with. Logically speaking, if these desires were not meant to be satisfied, why then do they exist in the first place? Why does their gratification have to be suppressed all in the name of civilization? In Marcuses words and opinion, it is very possible for these two factors to harmoniously co-exist (Herbert, p.67) Incorporate some historical context surrounding Herbert Marcuse. Herbert Marcuse was a German philosopher born in Berlin in the year 1898 and died in 1979. He was a critical thinker who in his lifetime wrote a lot of philosophical works among them being Eros and Civilization, One dimensional Man and The Aesthetic Dimension. In his early youthful years, he joined the German army and he later found his way into the soldiers council that participated in the Sparta cist uprising where he became a members. By the year 1922 he had completed his Ph.D. thesis at the University of Freiburg. He moved to Berlin after this and worked with a publishing house and while at it met and married Sophie Wertheim, who was a mathematician. In 1924 he and another writer by the name of Martin Heidegger, whom he referred to as his greatest teacher, wrote a book by the title Hegels Ontology and Theory of Historicity, which was later published in the year 1932. In 1933 after Marcuses academic career was blocked by the rise of the Third Reich, he joined the Frankfurt Institu te for Social research. In the same year he published his own review of Marxs Economic and Philosophical Manuscripts of 1844. This was the first publication that helped him gain a social standing as a theorist of his generation. He did not step here because while still a member is the Institute, he created a model for critical social theory by creating a theory on capitalism. In this theory he described the relationships between philosophy, sociology and cultural criticism. He went ahead and provided a criticism and analysis of German fascism. His works were boosted by the fact that he closely worked with critical theorist while in Frankfurt Institute (Herbert, p.301). In an analysis and critique of Marxs woks, Marcuse argued that many of Marxs thoughts had become too rigid for life and that they needed a phenomenological view in order to become revived and to apply to the modern-day life. This is bearing in mind that Marx had neglected individuality in his writings, yet Herbert was for liberation of humanity from the philosophical ideologies that held him captive. Herbert views a world where society would transform from capitalism to socialism. His study and critique of Hegels Ontology and theory of Historicity also had some major contributions to the Hegel renaissance that took place in Europe around the same time. His was an emphasis on the theory of spirit and dialects, which greatly shaped the outcome of the Hegel. Herbert became quite an observer on anything and everything about society, from politics, to economics to social interactions. So ingrained was he in analyzing society that in 1941 he wrote his own book in English whose title was Re ason and Revolution. The book traced the genesis of Hegel, Marx and modern social theory. In 1934 he had become a social radical and he fled from the Institute of social research in which he was based then and went to the United States where he lived for the rest of his life ((Herbert, p.304). Marcuse served in the Office of Street services and in the government offices in the years between 1941 and 1950. It was his experience in this workforce that led him to write the book Eros and Civilization. In his view, the US government was motivated by a desire to overcome fascism. It was in this book that Herbert tried to synthesize Marx and Freuds ideologies and to bring out an outline of a non-repressive society. He argued that the suggested repressed conscious in human being is expressed through daydreams, works of art, philosophy and other works of cultural projection. In his works, Marcuse hoped to bring out the possible outlines of non-repressive civilization characterized by libidinal and non alienated labor, play, free and open sexuality and liberation of humanity into freedom and happiness. His desire and vision for a liberated society gave shape to many of his 1960s writings and this is what helped him to become a major political, social and intellectual influence durin g his lifetime and years after his death. It was during his tenure at Brandeis University in the year 1958 that Marcuse published a critical study of the Soviet Union (Soviet Marxism) and his view and opinions are what brought to an end the taboo that existed within the government circles of criticizing the USSR and Soviet communism. He distanced himself from those people who had a tendency of viewing Soviet communism as a bureaucratic system that was not capable of reforms and democracy. To him, the Union possessed the potential to become liberal and this indeed was seen in reality in 1980 when the union came under the rule of Gorbavech. In an attempt to theorize the potential decline of capitalism, Marcuse published yet another critical book known as One Dimensional Man in 1964. He argued that the industrial society had succeeded in creating false needs in which individuals would be so much ingrained to satisfy that they would forget about everything else that pertains their lives. Media, industrial management, advertising and contemporary modes of thinking all worked in perfect harmony in order to keep humanity from complaining, negativity and opposition. As a result, man became a one-dimensional creature while his very aptitude and ability for critical thinking withered away. This book was severely criticized by orthodox Marxists and other theorists. However, it remains a great influence in the New Left as it was in the forefront for a demand of revolutionary change that earned Marcuse the respect of new radicals ((Herbert, p.216). Conclusion Eros and Civilization has continued to be a great piece of philosophical criticism that arouses mixed feeling among other philosophers and theorists. Marcuse is today a renowned social, political and economic critic although his influence is slowly but surely waning. However, this fading of his influence can greatly be attributed to the fact that there are not many writings that have followed since the publication of Eros and Civilization to support his works. However, this does not mean that his works have no relevance to the contemporary society we live in today. Marcuse presents humanity with rich and unbeatable philosophical views on human beings and their relationship to society in terms of nature, social theory and radical politics. In addition, Marcuse had a vision of the existence of a liberal, repression-free society that allowed people to attain happiness without necessarily postponing gratification. Marcuse comes out very strongly as a sharp, keen and ever-present social a nalyst. In other writings, he brings out the relationship between technology, economy, and culture and everydays life and even predicts a rapid change. In as much as technology was not so advanced in those days, we in the twenty first century can witness what this philosopher predicated. Marcuse had a great desire to leave behind a legacy and this he achieved without much struggle. Eros and Civilization, if well studied and analyzed forms a basis on which society can become free from oppression and repression and people can learn to live a day at a time. Work cited Herbert M., Eros and Civilization: A Philosophical Inquiry into Freud, London, Routledge, 1987

Friday, October 25, 2019

The Tragic Downfall of Shakespeares Macbeth :: Macbeth essays

The Tragic Downfall of Macbeth Macbeth, at the beginning of the play, seems to be a very loyal and honorable person. However, his character is changed by the influences of several factors. These factors have an influence on Macbeth, but he is responsible for his own destiny. The influences of the witches' prophecies, the influence of Lady Macbeth, and Macbeth's ambitions, are they key factors that lead to his tragic downfall. The witches (or "weird sisters" as they are often called) are responsible for putting the idea that Macbeth would become king of Scotland in his head, but in the end, it's Macbeth's decision to fall for and make this idea happen. As a result of this idea, Macbeth's curiosity of how he could become king of Scotland comes into play. "One can wonder if Macbeth ever had a chance of doing what was right after he met with the witches." (courseworkhelp) As the play progresses, Macbeth slowly relies more on the witches prophesies. They are clearly evil and deceiving and they slowly lead to the corruption of his character. Macbeth creates his own misery when he is driven by this own sense of guilt. This causes him to become insecure as to the reasons for his actions, which cause him to commit more murders. He would never have thought seriously about killing King Duncan without the witches influence. However it's more realistic to believe that Lady Macbeth, Macbeth's ambitions, and his own responsibilities lead to his downfall, not just the witches. They really never had the power to affect the future of the play. Lady Macbeth is shown early as an ambitious woman who can manipulate Macbeth easily. It is shown in the line "That I may pour my spirits in thine ear" (1.5.26). She manipulates his self-esteem by playing with his manliness and his bravery. When Macbeth is thinking of not following through on his plan to kill King Duncan, Lady Macbeth scorns him when she hears of his change of plans. She becomes successful in altering his ambition and appears to be the dominating individual in the relationship. Lady Macbeth wants Macbeth to be a great and powerful man she loves him and her only ambition is to help him gain the throne.

Wednesday, October 23, 2019

Call Now to Buy Your Very Own Sham Essay

In â€Å"The Hard Sell: Advertising in America†, Bill Bryson gives specific insight on the necessity of being more aware of why you buy what you buy. Bryson argues that the product name must be short, simple and unique. He states, â€Å"First. It is short. Second. It is not capable of mispronunciation. Third. It does not resemble anything in the art†¦Ã¢â‚¬  (425). Another effective advertising strategy that Bryson observes is the â€Å"giveaway†. Bryson states, â€Å"Consumers became acquainted with the irresistibly tempting notion that if they bought a particular product they could expect a reward†¦Ã¢â‚¬  (427). Bryson also asserts the importance of creating in the consumer a feeling of anxiety that makes the consumer feel as if they NEED the product and not just merely WANT it (428-429). Another efficient selling tactic is the use of scientific-sounding terms, according to Bryson, â€Å"There was never slightest hint of what GL-70 was, but it would, acc ording to the advertising, not only rout odor-causing bacteria but ‘wipe out enzymes!’† (434). Bryson is very insightful and emphatic in his arguments about the alluring thought of a reward, the necessity to create an anxiety in the consumer, and the conclusive â€Å"scientific studies†. Take, for example, any product you can find on a late-night television infomercial. One of the most effective advertisements is the commercial for the ShamWow. Like all the products found on the infomercials, the ShamWow â€Å"comes at an UNBEATABLE offer, call now and get not one, but TWO ShamWows for the price of one!† The company does a very effective job at pulling in the viewer with this line, sometimes you can get even more products like books and containers if you call quick enough. The announcer does a great job at creating the anxiety by asking, â€Å"Does your car always have unsightly water spots? Do your friends ask you when the last time you cleaned your car? Fear no more! The ShamWow will WOW your friends and family!† This causes the viewer to become embarras sed if their vehicle has water spots on it, leading them to want to purchase the ShamWow so they can dry their car before the sun bakes on the water spots. Lastly, and most effectively, the company includes an exaggerated quality by stating that the ShamWow â€Å"holds 12x its weight† to get the consumer to think that they do some kind of study. If you pause in your daily life and take a step by and analyze all the commercials and advertisements that you are bombarded with every day, you will begin to notice the advertising schemes employed by the companies. Bryson’s advice still holds its weight in gold, much like the ShamWow does with water, today. Consumers are tricked into think they need products that they have no use for and can get at a cheaper price.

Tuesday, October 22, 2019

Essay on Drug Abuse and its Prevention Essays

Essay on Drug Abuse and its Prevention Essays Essay on Drug Abuse and its Prevention Essay Essay on Drug Abuse and its Prevention Essay Drug Abuse Essay A drug is a substance which may have medicinal, intoxicating, performance enhancing or other effects when taken or put into a human body or the body of another animal and is not considered a food or exclusively a food. I chose drugs that impact me a lot. It’s a sad fact that drugs are being abused among people not only in our country but also it is practiced by others especially the teenagers in our generation maybe because the lack of attention of parents to children or the friends were bad influence, but I believe it’s not excuse to be involved in such a situation like this. It is the choice of an individual whether he/she will be influenced by or follow what others do to make their lives miserable. Drug abuse is what I would consider a pretty severe problem we have here in the Philippines. There are many different types of drugs such as marijuana, cocaine, ecstasy, and heroine to just list a few. These drugs are all fairly simple to produce. Teenage drug abuse Teenagers use drugs because they want to fit in. No one wants to be the only one not participating. No one wants to be left out. So sometimes they make bad decisions, like taking drugs, to cover-up their insecurities. * Because they want to escape or relax. * Because they think it makes them seem grown-up. * Because they want to rebel. Sometimes people turn to drugs not so much for themselves, but to make a statement against someone else, such as their families or society in general. * Because they are curious. Adolescents are curious about having new experiences. Seeing someone doing drugs makes them more curious to know how drugs will make them feel. It is important that kids are kept away from this type of environment. * Because of the Peer Pressure * Emotional pressure. Loneliness and depression raise emotional pressure, and some teens seek a chemical solution to this problem. * Because they are bored Often-bored-teen are 50 percent more likely than not often bored teens to smoke, drink, and use illegal drugs. Teens who cant talk to their parents are more likely to feel isolated, and use drugs. * Because they want attention. Ways to prevent drug abuse The reasons above should never be an excuse to abuse ourselves. While it’s practically impossible to prevent anyone and everyone from using drugs, there are things we can all do to avoid drug and/or alcohol abuse. By sharing this knowledge with those closest to you, you yourself may be able to prevent them from doing drugs, too. Good communication with all family members, especially with our parents would be one of the effective ways for us not to sort on taking drugs when it comes to dealing with our problems.